A PIECE OF (almost) GCP HISTORY THAT’S AS OLD AS SOME OF OUR OWN PEOPLE
Twenty-one years ago, and in a previous life, Malc made this commercial. He didn’t realise it at the time, but he was making something that would be noticed and remembered for longer than the average ad. The film was shot by legendary director Tony Kaye, in NYC. Malcolm remembers “At one point during the shoot, whilst we were filming on the streets of Williamsberg in Brooklyn, someone handed me the first mobile phone I’d ever seen. It was huge, but it felt like I was holding a revolution. I spoke to friends in London who had just had their first baby and we marvelled at this new phenomenon. That was the spark that lit the digital flame. Nothing would ever be the same again. The child in the ad would grow up in an entirely new world, where seeing ancient ads on YouTube would be commonplace.” Perhaps that’s why the film still resonates. When that VW commercial was made, it was like driving that car over the bridge between the old world and the new.