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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description></description><title>Green Cave People</title><generator>Tumblr (3.0; @greencavepeople)</generator><link>http://greencavepeople.tumblr.com/</link><item><title>WHAT KIND OF PEOPLE ARE GREEN CAVE PEOPLE?</title><description>&lt;p&gt;We are Green Cave People,  a new boutique creative and production  agency based in London’s Oxford Street. What we do  is  very simple:  we  create  ‘Brand Warmth’ for our clients.  We create it for their products, their services and - as you’d expect from our name - for their people. Because we believe that Warmth Works.  And the warmer the relationship between a brand and its customers, the more successful  and  profitable  it’s likely to be.  Because we disagree with those who believe that advertising and communications are about making people &amp;#8216;think&amp;#8217; something about your brand.  We believe it&amp;#8217;s about getting people to &amp;#8216;feel&amp;#8217; something.  It&amp;#8217;s different.  And it resonates through everything we do, from the way we work, to the work we make.  So far, we’ve been applying Brand Warmth to an increasing number of our UK and  international  clients,  with some extremely effective results.    If you’d like to know more (or, even better, come in and meet us), please click on the contact link below.  Alternatively, call Marc Cave on 020&amp;#160;7495&amp;#160;6008.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/45982734837</link><guid>http://greencavepeople.tumblr.com/post/45982734837</guid><pubDate>Fri, 22 Mar 2013 06:19:57 -0400</pubDate></item><item><title>More Green Cave touching people
And here is the press...</title><description>&lt;img src="http://24.media.tumblr.com/a9bf8222b63f77f94529552255fcf919/tumblr_mjtmz9jjGX1r7203lo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;More Green Cave touching people&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;And here is the press advertisement that accompanies the commercial we made for Jewish Care’s Passover campaign.  Again, it features Droit.  Photography was by Green Cave Picture People.&lt;/p&gt;
&lt;p&gt;To see how the campaign appears online, please click &lt;a href="http://www.jewishcare.org/pesach" target="_blank"&gt;here&lt;/a&gt;&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/45611965570</link><guid>http://greencavepeople.tumblr.com/post/45611965570</guid><pubDate>Sun, 17 Mar 2013 16:16:21 -0400</pubDate></item><item><title>Green Cave touching people
This is a new commercial for Jewish...</title><description>&lt;iframe src="http://player.vimeo.com/video/62019869" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;&lt;span&gt;Green Cave touching people&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;This is a new commercial for Jewish Care that forms part of our 2013 Passover Advertising campaign. It features the lovely, gentle Dorit who, as a child, escaped Nazi Germany to build a life here in London. Sadly, Dorit now has dementia and relies on Jewish Care for help and support. She’s not alone. In fact, numbers of elderly with dementia are increasing year by year, just as public funding is being cut. That’s why the need for donations is more urgent for ever. And why, in the words of our campaign, we are asking people to ‘remember those who struggle to remember’.&lt;/span&gt;&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/45611194323</link><guid>http://greencavepeople.tumblr.com/post/45611194323</guid><pubDate>Sun, 17 Mar 2013 16:07:25 -0400</pubDate></item><item><title>More Telenor Brand Centre ads</title><description>&lt;img src="http://25.media.tumblr.com/c40967620740ba0e45f2109bd8c6f148/tumblr_mjtm9w1PQh1r7203lo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/c20e07eb4269968d98cc7443d633ac48/tumblr_mjtm9w1PQh1r7203lo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/d290aff54256afdcca92f7fe9bc995d8/tumblr_mjtm9w1PQh1r7203lo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;strong&gt;More Telenor Brand Centre ads&lt;/strong&gt;&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/45610657744</link><guid>http://greencavepeople.tumblr.com/post/45610657744</guid><pubDate>Sun, 17 Mar 2013 16:01:08 -0400</pubDate></item><item><title>Green Cave Blue People
We’ve just completed an internal...</title><description>&lt;img src="http://24.media.tumblr.com/3eb819114719a6f9e4c5c0d058869413/tumblr_mjtlvvaJpv1r7203lo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Green Cave Blue People&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;br/&gt;&lt;/strong&gt;We’ve just completed an internal advertising campaign for Telenor Group, promoting their brand spanking new Brand Centre.  Altogether, we produced around fifteen executions, which are appearing  both digitally and in print.  And although it’s the Telenor brand colour, our work has left our client feeling far from blue.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/45609919613</link><guid>http://greencavepeople.tumblr.com/post/45609919613</guid><pubDate>Sun, 17 Mar 2013 15:52:43 -0400</pubDate></item><item><title>our photo blog:</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_mcnv9bBExp1rs4zfco1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://halfmanhalfcamera.tumblr.com" title="the gcphoto gallery" target="_self"&gt;our photo blog:&lt;/a&gt;&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40429985428</link><guid>http://greencavepeople.tumblr.com/post/40429985428</guid><pubDate>Sun, 13 Jan 2013 10:30:00 -0500</pubDate></item><item><title>GREEN CAVE MOVIE PEOPLE
We’re in the final phases of...</title><description>&lt;img src="http://25.media.tumblr.com/57912c4779a895883dec0b0449e77dcc/tumblr_mgf8spAjsx1r7203lo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE MOVIE PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We’re in the final phases of post-production on our new short film ‘portraits’.  We’ll keep you posted….&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40299691519</link><guid>http://greencavepeople.tumblr.com/post/40299691519</guid><pubDate>Fri, 11 Jan 2013 21:01:07 -0500</pubDate></item><item><title>greencavepeople:

‘GIVE ONE PIECE OF ADVICE YOU’D HAND TO THE...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/DNewMPM6Ptw?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://greencavepeople.tumblr.com/post/16579726539/jewish-care-pealrs" class="tumblr_blog" target="_blank"&gt;greencavepeople&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;‘GIVE ONE PIECE OF ADVICE YOU’D HAND TO THE NEXT GENERATION’&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNoSpacing"&gt;&lt;span&gt;We love the elderly, and not just Marc and Malc.  Trouble is, not enough of us spend time with our older relatives and friends, which is kind of surprising.  Especially when you think that the number of people aged 85 and above has doubled since 1983 and will triple by 2033.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNoSpacing"&gt;&lt;span&gt; And although there are more older people living in our society than ever before, the younger generation is more removed from them than at any time in our history.  Sad, when you consider the wealth of experience and knowledge that is going to waste and how isolated and lonely our Elders are becoming.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNoSpacing"&gt;&lt;span&gt; That’s why we were so happy to help Jewish Care - a charity who provide so much to thousands of older people in the UK.  And why we were delighted to make ‘Pearls’.  It was a real labour of love, in which we met some of the most beautiful people we’ve ever come into contact with.  &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNoSpacing"&gt;&lt;span&gt; The idea behind the film was simple.  We asked our ‘stars’ to give us one ‘pearl’ of wisdom they’d like to pass on to the younger generation.  The answers were as inspirational as they were varied.  &lt;/span&gt;And you can see them here. &lt;/p&gt;
&lt;p class="MsoNoSpacing"&gt;We’re proud of this work and privileged to have worked with one of the oldest casts in movies.  Particularly since we’ve now been nominated for International Film Awards for Best Short Film and Best Cinematography.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;STOP PRESS - Our first short film ‘Pearls’ received a special screening in Shoreditch on Wednesday evening, where it was one of the ‘Best of the Best’ winning films at Screen Social - the best of the Fuji Short Film Awards.  The event was packed.  Director Malcolm Green and DoP Daniel Trapp were in attendance.  Here’s a reminder…&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40200391427</link><guid>http://greencavepeople.tumblr.com/post/40200391427</guid><pubDate>Thu, 10 Jan 2013 16:57:26 -0500</pubDate></item><item><title>GREEN CAVE PICTURE PEOPLE
We love taking pictures.  In fact,...</title><description>&lt;img src="http://24.media.tumblr.com/36811e109c26d120f4768022c735f9c4/tumblr_mgf6ys6knT1r7203lo1_r3_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE PICTURE PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We love taking pictures.  In fact, we’re seldom seen without a camera in our hands.  So please, click-the-pic and take a look around our very own gcp photoblog picture gallery.  Every shot was taken by us…&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40182709794</link><guid>http://greencavepeople.tumblr.com/post/40182709794</guid><pubDate>Thu, 10 Jan 2013 12:23:00 -0500</pubDate></item><item><title>GREEN CAVE CARING PEOPLE
Just in case you hadn’t seen,...</title><description>&lt;img src="http://25.media.tumblr.com/95bff169cd22e1340d11c72ef325f1e6/tumblr_mgf6p4Pijd1r7203lo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/f843915d5ae9bacf6cfc8bacc6547089/tumblr_mgf6p4Pijd1r7203lo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE CARING PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Just in case you hadn’t seen, we’ve been helping Jewish Care help the elderly, by creating their ‘purple bracelet’ ad campaign.  We’re incredibly proud to be part of this important and invaluable charity.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40182413683</link><guid>http://greencavepeople.tumblr.com/post/40182413683</guid><pubDate>Thu, 10 Jan 2013 12:17:23 -0500</pubDate></item><item><title>MORE GREEN CAVE FILM PEOPLE
As our award-winning short film...</title><description>&lt;img src="http://25.media.tumblr.com/9a6b713cafc00fd50e30e7f8a92c3769/tumblr_mgbix0xJVO1r7203lo1_r1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;MORE GREEN CAVE FILM PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;As our award-winning short film Pearls is screened as one of the ‘best of the best’ of the Fuji Film Festival as part of Screen Social - Farewell to Fuji Shorts, we are delighted to announce a new film, due for release in 2013.  Entitled ‘Portraits’, it’s a close-up look at a group of individuals, five elderly, one young, as they reflect on life.   Directed by Malcolm Green, beautifully photographed by Daniel Trapp and edited by Rohan Thomas, Portraits is a collaboration between Green Cave People and Agile Films.  More details about release date - and the film’s surprising soundtrack - will be made available very soon.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40115451306</link><guid>http://greencavepeople.tumblr.com/post/40115451306</guid><pubDate>Wed, 09 Jan 2013 16:02:00 -0500</pubDate></item><item><title>GREEN CAVE PEACE-LOVING PEOPLE
Once again, we’ve been...</title><description>&lt;img src="http://24.media.tumblr.com/7bb001542f3685530771834766cce289/tumblr_mgbi49FLsh1r7203lo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE PEACE-LOVING PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Once again, we’ve been helping Telenor promote world peace, by creating an advertisement celebrating their involvement in the 2012 Nobel Peace Prize.  As you may be aware, the prize was won by the European Union.  &lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40111123058</link><guid>http://greencavepeople.tumblr.com/post/40111123058</guid><pubDate>Wed, 09 Jan 2013 15:01:17 -0500</pubDate></item><item><title>GREEN CAVE CARDBOARD PEOPLE - THERE’S MORE TO PACKAGING...</title><description>&lt;img src="http://25.media.tumblr.com/511e86b324922bfdafb33771695ca7da/tumblr_mgbh85280D1r7203lo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/aed1ce6e3e2554ef3b09507fb4a110aa/tumblr_mgbh85280D1r7203lo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE CARDBOARD PEOPLE - THERE’S MORE TO PACKAGING THAN MEETS THE EYE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here are the first two executions in our press and online campaign for our client TetraPak.   We’ve been generating food industry warmth towards those wonderful clever people who protect our food and drink from all manner of nastiness.  Our circle of protection features heavily in the new campaign, which was shot on location by the legendary Nadav Kander.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40020216419</link><guid>http://greencavepeople.tumblr.com/post/40020216419</guid><pubDate>Tue, 08 Jan 2013 12:14:00 -0500</pubDate></item><item><title>GREEN CAVE FILM PEOPLE 
We’re delighted to be part of a...</title><description>&lt;img src="http://25.media.tumblr.com/16ab3ef724327c41cbe78d3f47f2ba84/tumblr_mgbfh0NZEu1r7203lo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE FILM PEOPLE &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We’re delighted to be part of a unique evening of screenings to celebrate the amazing and diverse short films originated on Fujifilm stocks nominated for Best Film and Best Cinematography over the past four years.&lt;/p&gt;
&lt;p&gt;Jerry Deeney from Fujifilm has selected a programme to showcase the best of Fujifilm Shorts from 2009-2012 presenting at Screen Social with introductions from many of the filmmakers involved. Screen Social is at the Book Club, 100 Leonard Street, Shoreditch, London EC2A 4RH on Wednesday 9th January from 7pm. Find more information &lt;a href="http://www.screensocial.com/" target=""&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;We’re proud to announce that our film ‘Pearls’ has been selected for screening at this special event.  Directed by Malcolm Green, with cinematography by Dan Trapp and produced by Simon Goodman, Pearls takes a loving look at the older generation.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/40018212987</link><guid>http://greencavepeople.tumblr.com/post/40018212987</guid><pubDate>Tue, 08 Jan 2013 11:36:00 -0500</pubDate></item><item><title>GREEN CAVE PROUD PEOPLE
Here at GCP we think a big...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/pm2mocE6q1w?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;GREEN CAVE PROUD PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Here at GCP we think a big congratulation is in order for &lt;strong&gt;Shelley Gilbert&lt;/strong&gt; who has recently been awarded winner of the Daily Mail’s Annual Inspirational Women of the Year awards.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Shelley received this prestigious award for her years of hard work and dedication to the counselling charity Grief Encounter which she set up in 2003.  Having worked with Grief Encounter in the past we couldn’t be more proud of Shelley’s accomplishments! &lt;/p&gt;&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/36352147956</link><guid>http://greencavepeople.tumblr.com/post/36352147956</guid><pubDate>Fri, 23 Nov 2012 09:07:00 -0500</pubDate></item><item><title>GREEN CAVE PURPLE PEOPLE
Strangely enough, our favourite colour...</title><description>&lt;iframe src="http://player.vimeo.com/video/50473114" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE PURPLE PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Strangely enough, our favourite colour isn’t green.  It’s purple.  Why?  Because purple is the colour of Jewish Care, our charity client who take such marvellous care of the elderly.  They’re a major organisation, covering everything from long-term residential homes, to care in the community to Day Centres and support for those with dementia.  We’re proud and delighted to have created the ‘purple bracelet’ campaign for Jewish Care and we’re delighted to see it growing more successful day-by-day.  In fact, we’re so happy, we’ve burst into song!&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/32599506135</link><guid>http://greencavepeople.tumblr.com/post/32599506135</guid><pubDate>Sun, 30 Sep 2012 12:07:00 -0400</pubDate></item><item><title>
GREEN CAVE PARTY PEOPLE
It was a great day of festivities for...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m5td1qNsyV1r7203lo1_r1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_m5td1qNsyV1r7203lo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m5td1qNsyV1r7203lo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;div&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;GREEN CAVE PARTY PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;It was a great day &lt;span&gt;of festivities&lt;/span&gt; for our lovely Telenor clients last week. They were celebrating 10 years at their &lt;span&gt;amazing&lt;/span&gt; headquarters in Fornebu, &lt;span&gt;near Oslo.&lt;/span&gt; &lt;/span&gt;&lt;span&gt;&lt;span&gt;It’s a spectacular 2.75 million square feet complex, housing Scandinavia’s largest art collection, stunning outdoor installations by artists including Jenny Holzer &lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;- and &lt;/span&gt;&lt;/span&gt;&lt;span&gt;4,000 colleagues who were ready to party.&lt;/span&gt;&lt;/p&gt;
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&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span"&gt;&lt;span class="Apple-style-span"&gt;But &lt;/span&gt;what’s a great party without great decorations? &lt;/span&gt;&lt;span class="Apple-style-span"&gt;We created a massive installation that out-Holzered them all. In keeping with our global campaign “Built Around People”, we wallpapered every square inch of Fornebu HQ with shots of everyone who works at Telenor, each celebrating the anniversary in their own individual way. &lt;/span&gt;&lt;/p&gt;
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&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span"&gt;As if that wasn’t enough, we also covered the famous Telenor Arena, one of Scandinavia’s leading music and theatrical venues.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span class="Apple-style-span"&gt;You see, as far as we’re concerned, the people of Telenor have always had star quality.  Now we’ve gone and turned them into stars!&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/25360018798</link><guid>http://greencavepeople.tumblr.com/post/25360018798</guid><pubDate>Mon, 18 Jun 2012 08:51:00 -0400</pubDate></item><item><title>Keep up to date with our LexisNexis campaign</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m4yhqkpqEj1r7203lo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Keep up to date with our LexisNexis campaign&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/24213196639</link><guid>http://greencavepeople.tumblr.com/post/24213196639</guid><pubDate>Fri, 01 Jun 2012 16:47:08 -0400</pubDate></item><item><title>


GREEN CAVE LEGAL PEOPLE



Only a few weeks after winning the...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m4l8urzWJP1r7203lo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_m4l8urzWJP1r7203lo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;div&gt;
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&lt;p class="MsoNormal"&gt;&lt;strong&gt;GREEN CAVE LEGAL PEOPLE&lt;/strong&gt;&lt;/p&gt;
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&lt;p&gt;&lt;span class="Apple-style-span"&gt;Only a few weeks after winning the business we have launched a new brand awareness campaign for LexisNexis (LN). For those of you who aren’t lawyers, LN hold the world’s largest electronic database for legal information. It all started when Henry Butterworth, the forefather of LN, decided in 1818 to compile ALL relevant law into one book and it hasn’t stopped growing since. Famously, when they went online in 1990, they increased the amount of data on the web by 50%.  However due to its sheer breadth of offering lawyers find LN complex to use and is synonymous with dusty old-fashioned libraries and academia. The campaign starts to position LN as a more modern, active and practical source of knowledge - not just a legal library. The campaign launched with outdoor, national press and online display. If you’ve been in the City lately you’d have struggled to miss&lt;/span&gt;&lt;span class="Apple-style-span"&gt; our posters at Chancery Lane and Temple tube. Bold and striking - hopefully we’ll catch those busy lawyers’ attention! &lt;/span&gt;&lt;/p&gt;
&lt;div&gt;&lt;span class="Apple-style-span"&gt;&lt;br/&gt;&lt;/span&gt;
&lt;div&gt;&lt;em&gt;Check out the iPad Times edition from next week to see how we’ve truly taken LN into the 21st century…&lt;/em&gt;&lt;/div&gt;
&lt;/div&gt;</description><link>http://greencavepeople.tumblr.com/post/23739874360</link><guid>http://greencavepeople.tumblr.com/post/23739874360</guid><pubDate>Fri, 25 May 2012 13:06:00 -0400</pubDate></item><item><title>GREEN CAVE CUTE PEOPLE
Meet Leila.  She’s the lovely...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m4kqp6BqSW1r7203lo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;GREEN CAVE CUTE PEOPLE&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Meet Leila.  She’s the lovely daughter of our erstwhile producer Natasha.  And she was a welcome guest on our latest shoot, which wrapped last night.  It was for a series of ‘Public Service’ press ads that will launch later in the summer.  &lt;/p&gt;
&lt;p&gt;A great shoot, working with the incredibly talented Adam Broomberg and Oliver Chanarin.  Check them out at &lt;a href="http://www.broombergchanarin.com/" target="_blank"&gt;&lt;a href="http://www.broombergchanarin.com" target="_blank"&gt;www.broombergchanarin.com&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;More pics to be uploaded shortly, as soon as Leila has approved them.&lt;/p&gt;</description><link>http://greencavepeople.tumblr.com/post/23727460916</link><guid>http://greencavepeople.tumblr.com/post/23727460916</guid><pubDate>Fri, 25 May 2012 06:34:00 -0400</pubDate></item></channel></rss>
